July 11, 2005

Help out in a crisis - with ICE

"A Cambridge-based paramedic has launched a national campaign with Vodafone to encourage people to store emergency contact details in their mobile phones.
Bob Brotchie, a clinical team leader for the East Anglian Ambulance NHS Trust, hatched the plan last year after struggling to get contact details from shocked or injured patients.
By entering the acronym ICE – for In Case of Emergency – into the mobile’s phone book, users can log the name and number of someone who should be contacted in an emergency."
East Anglian Ambulance NHS Trust Posted by Martin Sewell at July 11, 2005 7:09 PM | TrackBack