April 21, 2005

Implicit Association Test

"It is well known that people don't always 'speak their minds', and it is suspected that people don't always 'know their minds'. Understanding such divergences is important to scientific psychology.
This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This new method is called the Implicit Association Test, or IAT for short."
Implicit Association Test
Link thanks to Tristan. Posted by Martin Sewell at April 21, 2005 3:50 PM | TrackBack